Question of the Day: Has The Olympics Feminised GE?
I’m moderating an Olympic panel at Leaders in Sponsorship this week, with Chris Katsuleres, Director of Olympic and Sport Marketing at General Electric (GE), alongside Gordon Lott of Lloyds TSB and...
View ArticleHow Much GE Made From London 2012, And Six Other Things Overheard At Leaders
1 GE made $100million from London 2012 This compares to $700million from Beijing. The detail of these figures is opaque however, clouded by the question, what is attributable to the Olympics? 2 Lloyds...
View ArticleWho Will Ambush Autumn?
It’s conference season in the business we call sport. From here to Christmas there are too many events, salons, summits, QandAs, Question Times to name. Some good people appearing too. Sir Martin...
View ArticleThe Most Interesting Thing Sir Martin Sorrell Said At Leaders
Sorrell’s keynote had the feel of a general presentation that had been given a few tweaks to fit the sportbiz audience. He listed ten macro trends, delivered with some great analysis followed by a...
View ArticleThinking Aloud: 10 Briefing Notes Ahead Of The Leaders Breakfast Interview
I’ve been researching UFC ahead of the Leader’s breakfast session on Thursday at the Cafe Royal, where I’m interviewing Lorenzo Fertitta, the organisation’s CEO and, along with his brother Frank, the...
View ArticleThinking Aloud, Cont’d: Seeking ‘The Future of UFC’ Question
This quote was at the bottom of Lorenzo Fertitta’s interview with Gareth A Davies in The Daily Telegraph (set up during last October’s Leaders event). It gives a pretty good steer as to where he wants...
View Article4 things to take from Leaders ’14
Plenty going on at Stamford Bridge this week. Here’s my pick. 1 The Heineken Cup will now be known as The Former Heineken Cup Heineken’s Hans Erik Tuijt is good value as a panellist, in addition to...
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